Mo Salah is world famous as an outstanding and exciting footballer at Liverpool. What is less well known is the effect he has had on positive community relations in the city - the so called Mo Salah effect. Salah is a practicing Muslim and he is seen not only as a great footballer but also as a humble and inspirational person. As a role model with these qualities his influence on community relations in the city has been powerful in conveying a postivie image of Islam. Stanford University conducted research into his influence off the pitch and concluded that the 'Mo Salah' effect had a significant impact on reducing Islamophobic behaviours and attitudes and behaviours in Liverpool. Watch Middle East Eye The Egyptian King here and download the Stanford University study of 'The Mo Salah Effect' below.
The Stanford Study PDF here